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Strategic Navigators.
Why We're Different

We take an unconventional approach to advocacy.

As fierce collaborators and financial, legal, and political experts, we've got a secret sauce. We're in the fight with you, and our commitment to and track record of using advocacy as a tool for social change is unmatched.


We're a fierce collaborator for people who believe in shared prosperity and social justice. We are embedded in social movements and put our hearts into our work.

Strategically Navigate
The complexities of advocacy.

We're financial experts, legal counselors, and political advisors. We have all the experience needed to help you navigate the complexities of advocacy while staying fully compliant. We know the rule book inside and out.

Shape Policies
That work for the people most affected by injustice.

We are committed to building political power with and for the people most affected by injustice. We believe these communities have the experiential wisdom and policy solutions we need. Equity is at the center of our work.

Investing in Advocacy delivers the greatest
Return on Impact.

Advocacy is always a critical investment for impact, delivering a great return, time and time again. From ballot measure campaigns to supporting candidates to holding leaders accountable, we've seen the power of coalitions and leaders to transform policies.

Tides Advocacy staff and partners engage in conversaiton
Blaze New Trails.

The smartest approach is often the most unconventional one. When you partner with us, you tap into the wisdom and agility you need to blaze new trails and deliver the greatest impact. We combine expertise with ingenuity to meet complex challenges head on.

Tides Advocacy has come through for us, time and time again. 

Deepak Puri

Our Partnerships

Justice Teams Network Holds Police Accountable Across CA

Across the United States, police and other law enforcement consistently shoot and kill thousands of people each year without accountability. In California, nearly 200 people were affected by this state violence last year, having disastrous ripple effects on their families and communities. Through radical dreaming, the Justice Teams Network (JTN) was founded in 2015 to…

Our Partnerships

FRRC is Tapping Into Shared Humanity in Florida

There are only three states with a law restricting former felons’ right to vote, and in Florida, the problem is at its worst. In 2017, Tides Advocacy partnered with the Florida Rights Restoration Coalition to get the Voting Restoration Amendment (Amendment 4) on the ballot. They are now inspiring a movement of thousands locally and nationally.

Our Partnerships

Lead Locally Keeps Fossil Fuels In The Ground

Lead Locally joined Tides Advocacy in 2016 to engage and organize around local elections that don’t get very much attention or resources in areas where pollution impacts will be disproportionately felt by low-income communities and communities of color. Their community organizing is stopping fossil fuel projects before they get started. “No one else offers the kind and level of support that Tides Advocacy does around c4 and electoral work.”

Our Partnerships

CEJA Action Brings Environmental Justice to Sacramento

The environmental movement has historically been white-led and is only now starting to address racial justice in its work. Tides Advocacy provided multi-year seed funding, strategic support, and fiscal sponsorship to create CEJA Action, which works with community-based environmental justice groups to increase their electoral power. CEJA Action is now a strong presence in Sacramento, taking positions on state measures and helping elect environmental justice champions into office.

Our Focus Areas
Dismantle Inequities.

Equality & Human Rights

Building power to advance real justice and defend the rights of those most impacted by discrimination and racism.

Health & Environment

Advancing equitable policies and systems so every community has clean air, water, and land as well as access to quality health systems and comprehensive care. 

Shared Prosperity

Taking on inequality to advance a world where every individual can access economic, housing, and educational opportunity to live a life of dignity.


Promoting civic engagement and reversing systemic disenfranchisement of people from exercising their democratic rights.


We unleash your power to win policies and change systems so they work for each and every one of us.